Think if there would be only one shoe shop you can buy shoes or one type of bar or club with always the same people, wouldn't that be boring? Like my wife said recently: "It is weird when you leave the store everybody knows you just bought alcohol". The same sortiment, even if they change it from time to time, still the same store, same environment, same sales people. No one you have a little chat with, the little extra to make it a experience to buy a bottle.
And if you want some change you need to go to restaurant or wine bar. If you go to one of these establishments you pay for a glas of house wine in average 8 Euros, despite from something "interesting" prices will go up between 10 to 12 Euro. One could really lose the interest, and money, for something beautiful and delicous like wine, which once was cleaner then water.
I give this wine 8 out of 10. I can only recommend it, and had it with my barbecued meet and fish. there is only one problem again, it is not available on the swedish market